UrbanCraft D2C
A full-funnel performance marketing strategy that drove record-breaking Q4 revenue.
What UrbanCraft D2C was facing
UrbanCraft was a premium D2C lifestyle brand with strong product-market fit but an unsustainable growth model. Their entire acquisition strategy depended on Meta and Google Ads, with CAC rising 15% quarter-over-quarter.
Their ROAS had dipped below 2x, making it increasingly difficult to scale paid spend while maintaining margins. They had zero organic traffic, no email marketing infrastructure, and no remarketing strategy beyond basic cart abandonment.
Compounding the problem, Q4 — their highest-revenue quarter — was approaching, and they needed a strategy that could deliver record revenue while actually reducing their CAC.
How we solved it
We rebuilt their entire marketing stack from the ground up. Phase one focused on infrastructure: a proper attribution model, email/SMS flows for customer lifecycle marketing, and a segmented remarketing framework across Google, Meta, and programmatic channels.
Phase two launched a full-funnel paid strategy. Top-of-funnel awareness campaigns on Meta used UGC-style creative to build audience. Mid-funnel campaigns retargeted engaged visitors with product-specific offers. Bottom-funnel campaigns drove urgency with limited-time promotions.
Simultaneously, we built an organic content engine. SEO-optimized buying guides, style lookbooks, and product comparison content were published weekly, targeting long-tail queries that their paid competitors were ignoring entirely.
For Q4, we orchestrated a 90-day campaign calendar that synchronized product launches, influencer collaborations, email sequences, and paid campaigns into a unified push with consistent messaging and creative.
What we achieved together
Q4 revenue grew 520% year-over-year, shattering all previous records. The integrated approach meant every channel amplified the others — email recovered 28% of abandoned carts, while organic traffic provided a cost-free baseline of daily conversions.
Customer acquisition cost dropped 45% despite the massive increase in spend, driven by improved audience targeting, higher Quality Scores from organic authority, and the lifecycle marketing infrastructure that increased customer LTV.
ROAS reached 3.8x across the full marketing mix, up from 1.8x pre-engagement. The organic channel, which was non-existent at the start, now drives 22% of total revenue — providing a stable revenue floor independent of ad spend.
What We Used
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