Performance Marketing Manager

Marketing Full-time Bengaluru4–7 years experience

About This Role

Run paid acquisition across Google, Meta, LinkedIn, and programmatic channels for our client portfolio. You'll build campaign structures, manage budgets, optimise for ROAS/CPL, and collaborate closely with creative and analytics teams.

What You'll Do

  • Plan, build, and optimise paid campaigns across Google Ads, Meta Ads, and LinkedIn
  • Manage monthly ad budgets ranging from ₹5L to ₹50L per client
  • Build audience targeting strategies including lookalike, interest, and ABM segments
  • Collaborate with the creative team on ad copy, visual assets, and landing pages
  • Set up and maintain attribution models and conversion tracking
  • Deliver weekly performance reports with clear optimisation recommendations

What We're Looking For

  • 4+ years managing paid campaigns with demonstrated ROAS improvement
  • Google Ads and Meta Ads certification
  • Hands-on experience with GA4, conversion tracking, and multi-touch attribution
  • Strong quantitative skills — comfortable with pivot tables, data segmentation, and budget allocation models
  • Experience managing ₹10L+ monthly ad spend

Nice to Have

  • Experience with B2B lead-gen campaigns
  • Knowledge of programmatic advertising (DV360, The Trade Desk)
  • Familiarity with CRM integration (HubSpot, Salesforce)

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