Voice search is changing how people find information online. With smart speakers and voice assistants becoming ubiquitous, optimizing for voice is no longer optional.
Voice searches are typically longer and more conversational than typed queries. Focus on natural language phrases and question-based keywords.
Featured snippets are the primary source for voice search answers. Structure your content to directly answer common questions in your industry.
Local businesses benefit most from voice search optimization, as many voice queries are location-based ('near me' searches).